The Blog Posts
Find knowledge, stories, inspiration and guidance to help you build financial confidence.
Emergency Fund Milestones
Fully funding your emergency fund is amazing, but reaching any one of these milestones will be a weight off your mind and is an accomplishment worth reaching!
Financial, Economic, Monetary, Fiscal
A clearing up of some tricky financial terms - financial, economic, monetary and fiscal -. as well as some discussing on the separation of powers and current and Georgian politics. Exciting stuff!
NS&I - National Savings and Investments
What exactly is the NS&I or National Savings and Investments? Let me explain basic financial concepts for you, simply and in fewer than 200 words!
More Good Swedish Banking Things
Following on from the BankID post, this is an exploration - from an outsider’s perspective - of some good bits in Swedish administration: personnummers, ID cards and the Swedish population register.
More interesting than it sounds!
ISA - Individual Savings Account
What exactly is an ISA or an Individual Savings Account? Let me explain basic financial concepts for you, simply and in fewer than 200 words!
Bank ID and Other Swedish Delights
Moving to a country which, in many ways, looks very similar to where you’re from but is actually, really, quite different has been… a ride… how could I possibly be relaxed when weird and inexplicable stuff is going on??
But there’s lots of great stuff about Sweden - not least of all, Bank ID!
ETF - Exchange Traded Fund
What exactly is an Exchange Traded Fund or an ETF? Let me explain basic financial concepts for you, simply and in fewer than 200 words!
Happy New Year!
Starting 2026 with honest talk about running a UK business from Sweden, navigating VAT systems, and why being a ‘stressy bitch’ who gets stuff done is actually a strength. Personal finance coach Eleanor shares her Christmas break at Stockholm's Centralbadet spa and winter reflections.
Your Broke Amount
A key part of all of this is to think about it once, work out what's going to work for you and then set it in place.
We're looking to clarify, simplify and leverage what we've got.
Your Emergency Fund
For when life throws you something genuinely unexpected, you’re taking care of you. Something is better than nothing
The Tree Method to Work Out Compound Interest
Struggling to understand compound interest?
This simple, visual ‘Tree Method’ breaks down how compound interest really works - without confusing formulas.
Solid Foundations and School Assemblies
Reflecting on school assemblies, seasonal shifts and the power of storytelling, this post explores what solid financial foundations really are and how they help you build money confidence that lasts.
Analysing ESG Risks - Hargreaves Lansdown
If you’ve ever wondered how fund managers actually assess ESG risks across different industries, this breakdown explains the sector-by-sector differences - in plain English.
What Is ‘Enough’
A personal look at ADHD, goal-setting and learning to define ‘enough’. Includes practical mindset tools you can apply to your financial goals.
Ethical Investing in the UK: Oversight, Fund Rules and Returns
Learn how FCA regulation, sustainability labels and ESG fund rules affect ethical investing in the UK and what it means for fund performance and access.
How Fund Managers Check ESG Claims (and Avoid Greenwashing)
Discover how fund managers actually evaluate ESG factors, read ethical fund objectives and navigate greenwashing in the investment world.
Ethical Investing Explained: Screening, Engagement & Impact
Curious about ethical investing? Understand positive and negative screening, impact investing and how fund managers influence companies from the inside.
Can You Invest Ethically Under Capitalism? Let’s Talk About It
Ethical investing doesn’t have to feel overwhelming or hypocritical. This beginner-friendly guide breaks down what ethical investing actually is, how it fits into real life under capitalism and how UK women and non-binary people can start aligning their money with their values.