Privacy Policy
Introduction
I respect your privacy and are committed to protecting your personal data. This Privacy Policy will inform you as to how I look after your personal data when you visit my website (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.
Important Information And Who I Am
The Purpose Of This Policy
This Privacy Policy aims to give you information on how The Money Woman/Eleanor Burke collects and processes your personal data through your use of this website and your interactions with it, including any data you may provide through this website when you sign up to my newsletter, sign up for my free or paid services or offerings, or take part in a competition.
This website is not intended for children and I do not knowingly collect data relating to children.
It is important that you read this Privacy Policy together with any other privacy policy or notice I may provide on specific occasions when I am collecting or processing personal data about you so that you are fully aware of how and why I am using your data. This Privacy Policy supplements the other policies or notices and is not intended to override them.
Controller
Eleanor Burke is the controller and responsible for your personal data (referred to as “I”, “me” or “my” in this Privacy Policy).
I have appointed a data privacy manager who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the data privacy manager using the details set out below.
My contact details are as follows:
Full Name of Legal Entity: Eleanor Burke.
Name of Data Privacy Manager: Eleanor Burke.
Email Address: eleanor@themoneywoman.co.uk
Postal Address: Kronborgsgränd 8, lgh 1203, 16446, Kista, Stockholm, Sweden.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). I would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact me in the first instance.
Changes To The Privacy Policy And Your Duty To Inform Me Of Changes
This version was last updated in July 2025.
It is important that the personal data I hold about you is accurate and current. Please keep me informed if your personal data changes during your relationship with me.
Third-Party Links
This website may include links to third-party websites, plug-ins and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. I do not control these third-party websites and am not responsible for their privacy statements. When you leave my website, I encourage you to read the privacy policy of every website you visit.
The Data I Collect About You
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).
I may collect, use, store and transfer different kinds of personal data about you which I have grouped together below:
Identity Data - includes first name, last name, username or similar identifier, title, date of birth and gender
Contact Data - includes billing address, delivery address, email address and telephone numbers
Financial Data - includes bank account and payment card details
Transaction Data - includes details about payments to and from you and other details of products and services you have purchased from me
Technical Data - includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website
Profile Data - includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses
Usage Data - includes information about how you use my website, products and services
Marketing and Communications Data - includes your preferences in receiving marketing from me and my third parties and your communication preferences.
I also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, I may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if I combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, I treat the combined data as personal data which will be used in accordance with this Privacy Policy.
I do not collect any Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do I collect any information about criminal convictions and offences.
If You Fail To Provide Personal Data
Where I need to collect personal data by law, or under the terms of a contract I have with you, and you fail to provide that data when requested, I may not be able to perform the contract I have or are trying to enter into with you (for example, to provide you with products or services). In this case, I may have to cancel a product or service you have with me but I will notify you if this is the case at the time.
How Is Your Personal Data Collected?
I use different methods to collect data from and about you, as set out below:
Direct interactions - You may give me your Identity, Contact, Financial, Transaction, Profile and Marketing and Communications data by filling in forms or by corresponding with me by post, phone, email or otherwise. This includes personal data you provide when you:
apply for or purchase my products or services;
sign up for free services or offerings;
create an account on the website;
subscribe to my service or publications;
request marketing to be sent to you;
enter a competition, promotion or survey; or
give me some feedback.
Automated technologies or interactions - As you interact with the website, I may automatically collect Technical Data about your equipment, browsing actions and patterns. I collect this personal data by using cookies, server logs and other similar technologies. Please see the Cookie Policy for further details.
Third parties or publicly available sources. - I may receive personal data about you from various third parties and public sources as set out below:
Technical Data from the following parties: (a) analytics providers; (b) advertising networks; and (c) search information providers.
Contact, Financial and Transaction Data from providers of technical, payment and delivery services.
Identity and Contact Data from publicly available sources.
How I Use Your Personal Data
I will only use your personal data when the law allows me to. Most commonly, I will use your personal data in the following circumstances:
where you have consented for me to do so;
where I need to perform the contract we are about to enter into or have entered into with you;
where it is necessary for my legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
where I need to comply with a legal or regulatory obligation.
See the purposes below to find out more about the types of lawful basis that I will rely on to process your personal data.
Purposes For Which I Will Use Your Personal Data
I have set out below descriptions of all the ways I plan to use your personal data, and which of the legal bases I rely on to do so. I have also identified what my legitimate interests are where appropriate.
Please note that I may process your personal data for more than one lawful ground depending on the specific purpose for which I am using your data. Please contact me via email at eleanor@themoneywoman.co.uk or via the Contact page on the website if you need details about the specific legal ground I am relying on to process your personal data where more than one ground has been set out in below:
The Purposes
Purpose/Activity: To register you as a new customer.
Type of data: (a) Identity, (b) Contact
Lawful basis for processing including basis of legitimate interest: Performance of a contract with you.
Purpose/Activity: To provide my free or paid services or offerings.
Type of data: (a) Identity, (b) Contact, (c) Transaction, (d) Profile, (e) Usage, (f) Marketing and Communications
Lawful basis for processing including basis of legitimate interest: (a) Performance of a contract with you. (b) Necessary for my legitimate interests (to study how customers use my products/services, to develop them, to grow my business and to inform my marketing strategy).
Purpose/Activity: To process and deliver your order including: (a) manage payments, fees and charges; (b) collect and recover money owed to me.
Type of data: (a) Identity, (b) Contact, (c) Financial, (d) Transaction, (e) Marketing and Communications
Lawful basis for processing including basis of legitimate interest: (a) Performance of a contract with you. (b) Necessary for my legitimate interests (to recover debts due to me).
Purpose/Activity: To manage my relationship with you which will include: (a) notifying you about changes to the Terms or Privacy Policy; (b) asking you to leave a review or take a survey.
Type of data: (a) Identity, (b) Contact, (c) Profile, (d) Marketing and Communications
Lawful basis for processing including basis of legitimate interest: (a) Performance of a contract with you. (b) Necessary to comply with a legal obligation. (c) Necessary for my legitimate interests (to keep my records updated and to study how customers use my products/services).
Purpose/Activity: To enable you to partake in a prize draw, competition or complete a survey.
Type of data: (a) Identity, (b) Contact, (d) Usage, (e) Marketing and Communications
Lawful basis for processing including basis of legitimate interest: (a) Performance of a contract with you. (b) Necessary for my legitimate interests (to study how customers use my products/services, to develop them and grow my business).
Purpose/Activity: To administer and protect my business and this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data).
Type of data: (a) Identity, (b) Contact, (c) Technical
Lawful basis for processing including basis of legitimate interest: (a) Necessary for my legitimate interests (for running my business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise). (b) Necessary to comply with a legal obligation.
Purpose/Activity: To deliver relevant website content and advertisements to you and measure or understand the effectiveness of the advertising I serve to you.
Type of data: (a) Identity, (b) Contact, (c) Profile, (d) Usage, (e) Marketing and Communications, (f) Technical
Lawful basis for processing including basis of legitimate interest: Necessary for my legitimate interests (to study how customers use my products/services, to develop them, to grow my business and to inform my marketing strategy).
Purpose/Activity: To use data analytics to improve the website, products/services, marketing, customer relationships and experiences.
Type of data: (a) Technical. (b) Usage
Lawful basis for processing including basis of legitimate interest: Necessary for my legitimate interests (to define types of customers for my products/services, to keep the website updated and relevant, to develop my business and to inform my marketing strategy).
Purpose/Activity: To make suggestions and recommendations to you about products/services that may be of interest to you.
Type of data: (a) Identity. (b) Contact. (c) Technical. (d) Usage. (e) Profile
Lawful basis for processing including basis of legitimate interest: Necessary for my legitimate interests (to develop my products/services and grow my business).
Marketing
I strive to provide you with choices regarding certain personal data uses, particularly around marketing and advertising.
Promotional Offers From Me
I may use your Identity, Contact, Technical, Usage and Profile data to form a view on what I think you may want or need, or what may be of interest to you. This is how I decide which products, services and offers may be relevant for you (this is called marketing).
You will receive marketing communications from me if you have requested information from me or purchased products or services from me or if you provided me with your details when you entered a competition or registered for a promotion and, in each case, you have not opted out of receiving that marketing.
Third-Party Marketing
I do not share your personal data with any company for marketing purposes.
Opting Out
You can ask me or third parties to stop sending you marketing messages at any time by:
by following the opt-out or “unsubscribe” links on any marketing message sent to you; or
by contacting me via email at eleanor@themoneywoman.co.uk or via the Contact page on the website at any time.
Where you opt out of receiving these marketing messages, this will not apply to personal data provided to me as a result of a product/service purchase, warranty registration, product/service experience or other transactions.
Cookies
You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website may become inaccessible or not function properly. For more information about the cookies I use, please see the Cookie Policy, which is available here.
Facebook Pixel
The website uses the Facebook Pixel as a tool to track the actions users take once they have viewed advertising content. I do not collect any personal data from this tool, though I may receive anonymised data from Facebook. Facebook may collect and process personal data from the tool for advertising purposes, and may connect the data with a visitor’s Facebook account.
For more information on what Facebook does with the personal data it collects, please see Facebook’s Privacy Policy.
To find out more information or to find out how to opt out of your personal data being used in this way, please visit http://www.aboutads.info/choices or http://www.youronlinechoices.eu
Change Of Purpose
I will only use your personal data for the purposes for which I collected it, unless I reasonably consider that I need to use it for another reason and that reason is compatible with the original purpose. If you wish to get an explanation as to how the processing for the new purpose is compatible with the original purpose, please contact me via email at eleanor@themoneywoman.co.uk or via the Contact page on the website.
If I need to use your personal data for an unrelated purpose, I will notify you and I will explain the legal basis which allows me to do so.
Please note that I may process your personal data without your knowledge or consent, in compliance with the above rules, where this is required or permitted by law.
Disclosures Of Your Personal Data
I may share your personal data with service providers who I engage to work with the business, including but not limited to those providing IT support, administrative support, and professional advice such as legal and financial advisers.
I may also share your personal data with third parties to whom I may choose to sell, transfer, or merge parts of my business or my assets. Alternatively, I may seek to acquire other businesses or merge with them. If a change happens to my business, then the new owners may use your personal data in the same way as set out in this Privacy Policy.
I require all third parties to respect the security of your personal data and to treat it in accordance with the law. I do not allow the third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with my instructions.
International Transfers
There are no restricted transfers of data outside of the UK.
Data Security
I have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, I limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on my instructions and they are subject to a duty of confidentiality.
I have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where I am legally required to do so.
Data Retention
How Long Will You Use My Personal Data for?
I will only retain your personal data for as long as necessary to fulfil the purposes I collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, I consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which I process your personal data and whether I can achieve those purposes through other means, and the applicable legal requirements.
By law I have to keep basic information about my customers (including Contact, Identity, Financial and Transaction Data) for six (6) years after they cease being customers for tax purposes.
In some circumstances you can ask us to delete your data: see clause 9.3 below regarding Request erasure below for further information.
In some circumstances I may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case I may use this information indefinitely without further notice to you.
Your Legal Rights
Under certain circumstances, you have rights under data protection laws in relation to your personal data. Please see below to find out more about these rights:
Request access to your personal data (commonly known as a “data subject access request”). This enables you to receive a copy of the personal data I hold about you and to check that I am lawfully processing it.
Request correction of your personal data that I hold about you. This enables you to have any incomplete or inaccurate data I hold about you corrected, though I may need to verify the accuracy of the new data you provide to me.
Request erasure of your personal data. This enables you to ask me to delete or remove personal data where there is no good reason for me continuing to process it. You also have the right to ask me to delete or remove your personal data where you have successfully exercised your right to object to processing (see clause 4 below), where I may have processed your information unlawfully or where I am required to erase your personal data to comply with local law. Note, however, that I may not always be able to comply with your request of erasure for specific legal reasons which will be notified to you, if applicable, at the time of your request.
Object to processing of your personal data where I am relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms. You also have the right to object where I am processing your personal data for direct marketing purposes. In some cases, I may demonstrate that I have compelling legitimate grounds to process your information which override your rights and freedoms.
Request restriction of processing your personal data. This enables you to ask me to suspend the processing of your personal data in the following scenarios:
if you want me to establish the data’s accuracy;
where my use of the data is unlawful, but you do not want me to erase it;
where you need me to hold the data even if I no longer require it as you need it to establish, exercise or defend legal claims; or
you have objected to my use of your data, but I need to verify whether I have overriding legitimate grounds to use it.
Request transfer of your personal data to you or to a third party. I will provide to you, or a third party you have chosen, your personal data in a structured, commonly used, machine-readable format. Please note that this right only applies to automated information which you initially provided consent for me to use or where I used the information to perform a contract with you.
Right to withdraw consent at any time where I am relying on consent to process your personal data. However, this will not affect the lawfulness of any processing carried out before you withdraw your consent. If you withdraw your consent, I may not be able to provide certain products or services to you. I will advise you if this is the case at the time you withdraw your consent.
If you wish to exercise any of the rights set out above, please contact me via email at eleanor@themoneywoman.co.uk or via the Contact page on the website.
No Fee Usually Required
You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, I may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, I may refuse to comply with your request in these circumstances.
What I May Need From You
I may need to request specific information from you to help me confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. I may also contact you to ask you for further information in relation to your request to speed up my response.
Time Limit To Respond
I try to respond to all legitimate requests within one month from receiving the request from you. Occasionally it may take me longer than a month if your request is particularly complex or you have made a number of requests. In this case, I will notify you and keep you updated on expected timeframes.